BMA CD-Manual

The company

To the point

Logo

The logo of BMA is divided into the word mark BMA and the symbol of the globe. These elements may not be separated or altered in any way and are used in media such as: Internet, sales media (brochure), trade fair banners, flyers, etc.

Size

The width of the word and figurative mark in the N version with 100% image size is 16.5 mm in height. The L version is 165 mm in height.

Protection zone 

The word/figurative mark is placed in the upper right-hand area of the respective format, with a minimum distance from one globe to the next design element or format frame. . 

For the most common applications the image sizes are defined as follows:

 

Medium Output format Recommended image size Logo version
Brochure DIN A4 portrait and landscape 100% N
Print Ad DIN A5  portrait and landscape 50% bis 100% N
Poster DIN A4  Portrait and landscape 50% bis 100% L
Business card H 55mm x B 85mm 50% N
Power Point Ratio 4:3 50% bis 100% N
Flyer (hoch)

H 210mm x

B 105mm

 50% N
Roll up

H 2030mm x

B 850mm

 50% L

 

The minimum image height of 6.6 mm should not be undercut (40 %).

 

 

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BMA logo Logo variations

Cyan, black, white

Don't

We are BMA and we have one unified logo. Don't put additional text underneath the logo. This is not allowed. 

Do's and Dont's

A good choice   

The choice of background

decides on the effect of the trademark. In order to ensure a consistently high-quality effect, it should not be unsteady and should have as much contrast to the trademark as possible. the colored trademark in cyan on a white background is preferred. If this is not possible, the positive (black) or negative (white) trademark conversions can also be used.

Colour overview

Primary colour 

The BMA colours reflect the company's attitude - objective and calm, fresh and open, confident and clear. White, cyan and black are the BMA house colours. The typical BMA colour scheme is composed of these colours and their gradations. Colour is used with restraint in BMA printed matter. The primary colour BMA cyan is derived from the logo colour. BMA black is chosen as the font colour in a desaturated variant.


Font color (basic colors) 
85 % black and 100 % cyan

gradations for:Key visual, info box, tables and graphics
 
75% cyan
50 % cyan
25 % cyan

50 % black
15 % black

BMA White
Hex: #00000

BMA Cyan

CMYK C100 M0 Y0 K0
RGB Rot 0 Grün 159 Blau 227
Pantone Process Cyan C
RAL 230 60 40 (Approximation)
Hex #009FE3

BMA black 85%

CMYK C0 M0 Y0 K100 (85 %)
RGB R44 G42 B41
Pantone  Process Black C
RAL 000 30 00 (Approximation)
Hex #2C2A29

RAL

  • BMA blue = RAL 5015 "Himmelblau"
  • White = RAL 9003

Fonts

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The typeface of the BMA

The BMA - ABC

Only two fonts are used in BMA literature so far - Meridien and Univers LT Pro. Both typefaces were originally designed by Adrian Frutiger. They are in a harmonious relationship with each other and determine the typographic image in BMA brochures, advertisements, sales media, online appearances and other media.

 

When using office software:

  • Meridien can be replaced by Times New Roman (russian and chinese)
  • Univers LT Pro by Arial.
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