Braunschweig: simply the best choice

Where Braunschweig scores high: with a strong position in science and industry, an attractive shopping experience, a lively arts scene, all combined with excellent quality of life. In a nutshell, Braunschweig is the best choice for anyone with professional ambitions who also appreciates a family-friendly environment with a high recreational value.

BMA: a partner right from the start

Braunschweig's assets as a place to work and live are showcased in the "best choice" initiative, launched by Braunschweig Stadtmarketing GmbH with the support of strong partners from science and industry. One of the first partners was BMA. The sugar factory specialist with a company history spanning more than 170 years is excellent proof that balancing family, career and leisure in Braunschweig can be done.


Strong arguments

Research and development played a major role in the region well before Braunschweig became Germany's City of Science for a year in 2007. And science has a very long history in the city. TU Braunschweig, for instance, is proud to be the oldest institute of technology in Germany. Over the past decades, both the city and its surrounding area have evolved into a European research hotspot. Science, industry and culture work hand in hand to drive innovation, not least in the sugar sector.

Click to read more about working in Braunschweig on the "best choice" portal.




A work-life balance is important. That is what an increasing share of the working population believes. Braunschweig offers a wide range of sports and leisure activities, it is close to nature, and has a varied events programme – all the ingredients you need to achieve such a balance.

Click to read more about leisure activities on the "best choice" portal.


Traditional and modern art, classical and pop music, neo and retro – in Braunschweig, anything goes. On different stages, too. The city has a centuries-old theatre tradition, its own cinema festival, and music and fringe venues everywhere. It is international in outlook. Which suits BMA. Click to read more about art and culture on the "best choice" portal.

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