In 2018, BMA management undertook a fundamental review and evaluation of BMA America's commercial, organisational, operational, and financial situation. The result og this analysis was a reorientation of the company.
The key points of BMA America's new course are to focus on the company's core strengths, and improve customer service levels. The supervisory board approved a multifaceted plan to realign the business unit to better coincide with the BMA Group's vision of being the first point of contact for sugar industry solutions worldwide also in the Americas region. The plan included, among other things, discontinuation of local non-core custom fabrication activities and investments in Sales, Service, Spare Parts, Engineering, and Project Management.